The check list

All 107 checks,
in full.

Not a summary of what we might look at — this is the actual list the scanner runs on every site, in the same plain words it uses in your report. If a check is not on this page, we do not do it.

Run all 107 on my site Read every check in detail

48: Search
16: Security
19: Speed
10: Accessibility
4: Privacy
8: Forms and email
2: AI crawlers

01Search

48 checks

The things that quietly keep pages out of Google. The biggest group, because it is where most sites lose the most — and almost none of it is visible by looking at your own homepage.

No page is accidentally hidden from search
Every page has a title
Page titles are unique
Titles are a sensible length
Every page has a search description
Images have alt text across the whole site
Links to other sites still work
Language tags are valid and reciprocal
Link text describes where it goes
Structured data has everything Google needs
The picture shown when your links are shared actually loads
Your site has an icon for the browser tab

02Security

16 checks

Whether your site is set up the way a secure site should be. Not a penetration test — these are the things a visitor's browser can see, which is also what somebody hostile looks at first.

Secure connection is enforced
Browsers are told to stay on HTTPS
A content security policy is in place
Your pages cannot be framed by another site
Server software version is not advertised
File types cannot be second-guessed
Visitor addresses are not leaked to other sites
Camera, microphone and location access are restricted
Cookies are only sent over an encrypted connection
Login cookies are hidden from scripts on the page

03Speed

19 checks

We load your site twice in a real browser — once as a phone on a throttled connection, once as a desktop — and you see both renders. The speed verdict comes from the phone, because that is what most of your visitors are on and desktop numbers would flatter the site. Where Google has figures from your actual Chrome visitors, we show those too, and say so when the two disagree.

Main content appears quickly on a phone
Page stays still while loading
Page stays responsive while loading
Server responds promptly
Nothing needless blocks first paint
Main image is sized for the screen
Images reserve their space before loading
Page is light enough for mobile data
Other companies' code is a small share of your page
Nothing from another company holds up your first paint
Your site reacts quickly when real visitors tap it
Our measurements match what your visitors actually get
No errors on the rest of your pages either

04Accessibility

10 checks

Every page tested against the WCAG standard with axe. Automated testing catches roughly a third of accessibility problems, so a clean pass here is not the same as being compliant — the report says as much.

Text is readable against its background
Images have descriptions for screen readers
Form fields are labelled
Buttons have readable labels
Links have readable text
Headings run in order
Page declares its language
Page has a title for screen readers

05Privacy

4 checks

What your site puts on a visitor's device before they have agreed to anything. We load the page and touch nothing — no banner answered, no button pressed — so everything we list was stored without being asked for, which is exactly the set UK cookie law is about.

Nothing is stored on a visitor's device before they agree to it
Every company your site shares visitors with is one you know about
Cookies the site sets are explained somewhere on it
Tracking cookies do not outstay the consent behind them

06Forms and email

8 checks

The two things a visitor relies on you getting right and never sees you get wrong: whether somebody can send email pretending to be you, and whether the forms on your site behave the way their phone expects them to.

Email cannot be forged from your domain (SPF)
You are told when someone forges your email (DMARC)
Forms submit over a secure connection
Browsers are allowed to fill in your forms
Phone and email fields bring up the right keyboard
Every form field has a label
Fields tell the browser what they are for

07AI crawlers

2 checks

New, and worth deciding deliberately rather than by accident: whether AI tools may read your site, and whether you point them at your best pages.

You have decided what AI crawlers may do
You guide AI tools to your best content

The lists above show the checks worth naming. A handful of narrower ones are left out for readability — every check that finds something appears in your report whether or not it is listed here.

Where the line sits

See every problem free.
Pay only for the fixes.

All 107 checks run on the free scan, and you see everything they find. What the full report adds is what to do about it.

The free scan

£0

Every problem we find, named in plain English
The evidence behind each one, on your own pages
How urgent each one is, and what it costs you
Your site rendered on a phone and a desktop
A before-and-after comparison when you scan again

Scan my site

The full report

coming soon

Step-by-step fixes, written for the software your site runs on
Every affected page, not just the first few examples
A job list you can hand straight to a developer
Priority order by impact, effort and risk
The option to hire us to do the work instead

Tell me when it lands

After you fix something

Scan again and
watch it clear.

Come back once you have changed something and run it again. We show you what is now fixed, what is still outstanding, and what is new — so you can see the work paying off.

And where part of the change is us — because we improved a check between your two scans — the report separates that out, so the graph does not take credit for your work.

Since your last scan

You fixed 2 things

Main content appears quickly on a phone
Buttons have readable labels

We added 3 new checks since your last scan

These were probably already there — we simply were not looking for them before. Nothing has got worse on your site.

Score89 +9

All 107 checks,in full.